Saturday 4 January 2014

Branding and Manchester United

Branding and Manchester United

There are 'intentional branding' of associating a product with a well known brand, all of the time, we all probably noticed this over the years. 


What about 'associating by accident', this does happen often aswell. 

Here is an example of 'associating by accident'. 

The well-known club of Manchester United football/soccer Empire made a serious error this month.  

The club sent out a 'promotional email' to the members with a logo of the football team resembling a swastika.  

The club needed to send out thousands of 'apology' letters afterwards, when the logo was discovered. 

I have attached a picture of the logo, and it does resemble a swastika.  

Errors happen, but I would not have expected this from a football club of this size. 

Thank you for reading. 

No comments:

Post a Comment