Renzo Russo and Diesel

Renzo Russo and Diesel

Renzo Rosso, the founder of Diesel Jeans, opened his first Diesel store in New York in1996.  He picked the location directly opposite Levi’s Jeans.  He wanted to compete against the number 1 jean seller of America, and show New Yorkers and the World, that his product is superior compared to the competition.  

That was then, and now, Diesel Jeans is the trend setter in not only jeans, but clothing as well.  

Today, Renzo Rosso is 57 years old, a father of six children, and a billionaire.  He owns 100% of Diesel, by way of a holding company called 'Only the Brave'.  

This 'farmers son' has his office now, an hours drive, located along 'Vine-yard-country', outside of the beautiful city of Venice.  

Amazing accomplishment since the companies inception 35 years ago.  

My hat goes off for you, my favorite jean-maker.  

Sincerely.